Resolute Square

How To Read Polls

Campaign veteran Stuart Stevens shares his insights on political polling and emphasizes the significance of examining trends and cross-tabs.
Published:June 27, 2024

By Stuart Stevens

There will be hundreds of polls between now and election day. While the head-to-head numbers will receive most of the attention, in the professional political world, they are considered the least informative. What really counts is the movement inside the polls.

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